As part of the CCA’s shift to digital media as an organizational strategy to extend its field of action and redefine its business, the institution takes a major step with the digital version of its exhibition ‘Actions: what you can do with your city’.

The exhibition showcases a series of ‘Actions’ that instigate positive change in cities around the world. A microsite was designed in close collaboration with the CCA’S team to become a genuine interactive extension of the main exhibition.

The site allows the user to deconstruct each and everyone of the actions, focusing instead on the tools and techniques that were used to achieve them, through random combinations of cameras, park benches, sheep, bicycles and other artefacts. Exposing both the intention and the experience helps demystify the very concept of urban action and inspire the public with various ways to reclaim public spaces, often for purposes other than their original function.

Bluesponge's approach is to engage users in an interactive experience with the exhibition content, who in return are invited to enrich the exhibition by sending their own propositions for public action.

To spread the word, the communities of active city dwellers, activists, bloggers and publishers –all engaged in matters surch as architecture, design, art, performance and critical discourse – were systematically contacted, as much as media partners as collaborators. They were both spreading the news as well as commenting, criticizing, or simply witnessing the initiative. The message of the exhibited ‘Actions’ spread around the globe very quickly, naturally and at very little cost: more than 120 proposals were submitted by the public and the project was covered by 80 bloggers and influencers from 14 countries, in 12 languages.

With this campaign, Bluesponge helped the CCA extend the discussion on the role of public spaces in our cities and on the limits to our rights to actually enjoy and occupy them.