The next 10 years
As our tenth year is drawing to an end and our next decade about to begin, we feel time has come to rethink and reshape our operations and reposition our focus on high-value services and markets, where our 10-year experience in digital development can be leveraged to its fullest extent… for yet another 10 years.
With most web companies upgrading into advertising agencies -read excessive offer in a receding market-, we feel there is more to do than just help sell more products. We’re far more excited with the opportunity to build better businesses.
With technology evolving faster than ever and getting more mainstream by the day, the need for new service experiences is staggering. Whether you think education, publishing, media, government, museology, lifestyle or even traditional corporate businesses, digital media is shaking the very foundations of most, if not all, organizations – particularly those involved in content services.
Organizations now need to rethink their business model -and not just the way they communicate- to examine how digital media, if not understood and used as it should, is a real threat to their bottom line. At the same time, it offers new service opportunities, hence value, hence profit. No one wants to be the next Blockbuster, busted by Netflix merely because they refused to see it coming.
This is where the opportunity for tailored services in digital media comes in. Before moving into concepts and execution, we bring our 10 year experience in digital media to consult senior management teams who want to make sense of all the noise and be creative about how they do business. Embracing the digital change is not just about adopting new communication tools but it’s about vision, strategy, management workflow, message and then -and only then- digital platforms and social media. There’s a lot of upstream work to be done before moving into digital business.
In this context, it is only normal for us to also review our own business model. We will be gradually shifting the scope of our services, reflecting our view on what ‘marketing’ is really about today; real-time brand development, service design, social innovation and public participation.
Gradually, we are reshaping our web platform to enable debate and discussion, rather than simply showcasing our our work and presenting our services. With our voice and that of our partners -and of course you, our audience- we will enrich our ability to channel diverse ideas and to make sense of the intellectual and social earthquake reshuffling our understanding of the world.
With that pretty fast moving world of ours, what we are about to do is the very definition of a work in progress. We will share with you ideas that we think are worthy and others that might just be plain fads. We aim to take a stand on important issues, particularly on the way global and local cultures are being transformed by technology. We therefore believe that addressing culture as a prerequisite to everything else, including the individual act to purchase -or not- a service, is today more important than ever.
This is why you will continue to witness us getting involved with clients and partners that have a strong sense of purpose in whatever they do, who believe in the power of creativity and technology to transform their business and genuinely make people’s lives better.