A week in review…

Monday: On social media…

Analytics Daily reports in our War Room. After the weekend’s somehow poor results, we refocus on our Social Media expert and friend Philippe Andraos’ recommendations. http://bluesponge.com/2011/02/social-medias-for-dummies-kind-of/

TUESDAY: Mid-campaign blues

Tuesday’s post goes on about what we should do to go further, get better and stronger. Pat [R&D] ’s tee-shirt seems to pinpoint one of the reasons why…
http://bluesponge.com/2011/02/mid-campaign-blues/

WEDNESDAY: A new section on the site, one to go

Fady [vision, creative direction] on the phone with his contact @ IANIS (international agency for new interewebs sections) in order to get the LAB section launched ASAP which – for those of you who are actually still following us – didn’t last that long!
http://bluesponge.com/labs/

THURSDAY: Studio FEED unveils their first boards

Following our design brief, Studio FEED’s first boards are fresh out of the oven on this Thursday morning. Cynthia [research & content coordinator] seriously checks on her synapses, just like the rest of us…
http://bluesponge.com/2011/02/studio-feed-deliver-their-first-series-of-boards/

FRIDAY: Feedback to… FEED

The night was studious and fruitful. Fady recapitulates the team’s impressions and suggestions, Hugues [storytelling & copy] takes notes while Pat pretends to be busy.
http://bluesponge.com/2011/02/dear-feed-re-your-first-boards/

SATURDAY:  Fady forsees a busy week and end of campaign

This is what we gonna have to look like to go through the next – and final – week of this campaign. From tomorrow on, we’ll get into production full spin, with its lot of rush and adrenaline. I’ll be working on the “final” content with Fady while the production and technical team will bleed and cry, FEED will ruin a couple of graphic tablets and Antoine will lose half his hair.

And you, lucky fellas, will be able to follow it all live and in real time, with texts – that i’ll keep short, promise! – and photos.

3, 2, 1… action!